Omegamania sweeps the world

Geneva, April 16, 2007. An auction of vintage Omega watches as well as one worn by Daniel Craig in the most recent James Bond movie Casino Royale fetched a staggering CHF6.5m, more than three times the pre-sale estimate.
‘Omegamania’, hosted by the world’s leading horological auctioneers Antiquorum, generated a total of CHF6,536,911 including the highest price ever paid for an Omega watch at auction. A Platinum Constellation Grand Luxe dating from 1953 went to a Swiss bidder for CHF413,700 after fierce competition from Italy and Japan.
The auction was staged in Geneva on Saturday and Sunday and broadcast simultaneously to the Basel watch and jewellery fair, with bids via a satellite link for the first time ever at a public auction. In addition, 48,500 people all over the world followed the auction via internet link, with one third of the lots sold online.

Osvaldo Patrizzi, founder and chairman of Antiquorum, said: “Omegamania has confirmed the arrival of Omega in the top echelon of collectors’ brands.” Vincent Ferniot, a renowned French journalist, said: “Omega collectors like me always felt a little discredited by other watch brand collectors and we always knew that the prices of our vintage Omega watches were underestimated. From now on we might even be envied.”